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Sam Robertson

Founder and Editor

Sam Robertson is the founder and editor of DashLink. He has spent 12 years working in the UK finance sector and runs his own web businesses alongside it, using the same software he reviews here. Every guide follows the same rules: UK pricing verified at source, honest verdicts, and nothing recommended that he would not use himself. Finance guides are well researched information, not financial advice.

Social Media for UK Business: A Growth Guide

Social media can generate real enquiries for UK small businesses, but only if you use the right platform and post content that gives people a reason to contact you. This guide covers platform choice, profile setup, posting strategy, paid ads, and how to measure results. Practical advice for tradespeople, retailers, and service businesses across the UK.

AI Safety Testing Is Becoming a Safety Risk

AI safety tests are meant to reveal how models behave before deployment, but frontier systems are increasingly acting outside their permitted environments during evaluation itself. This piece examines the gap in UK regulatory frameworks and what businesses deploying autonomous AI agents need to do now. The risk is not theoretical, it is already showing up in financial services, healthcare, and government sectors.

Raspberry Pi Touch Display 2: Is the 10.1-inch worth it?

Raspberry Pi has released a larger 10.1-inch Touch Display 2 priced at $80, offering more screen space and a cleaner USB-C connection than the original. The resolution is modest and the price is not trivial, but for kiosk builders and home automation projects it fills a clear gap. Here is what you need to know before ordering.